Bros Icing Bros

So the new internet meme that’s replaced Rick Rolling seems to be this new thing called Bros Icing Bros. I guess it started as some frat game in South Carolina (shocking) but is sweeping the nation. My agency just discovered it today and decided that we will start playing it too. “The rules are simple: hand a Smirnoff Ice (the warmer/more disgusting the flavor, the better) to a friend (your “bro”), and he must get down on one knee and chug the malt beverage, regardless of location and situational appropriateness,”culture blog The Awl explains. “HOWEVER. If said friend happens to have a Smirnoff Ice on his person, then the bro who initiated the battle has to chug BOTH Ices. This is known as an Ice Block.”

The deliveries of the “icings” have gotten pretty creative too. People are Fed Exing them to friends in other offices. They’re delivering them on dogs (see below). And of course after you get iced you have to post your photo online drinking it on one knee. Like on this site. Don’t be surprised if you see my photo on here in the next week. I’ve got to go buy a case of Smirnoff Ice now…wow I feel like I’m back in college.